The Oscars of the design world

The American Advertising Federation, or AdFed, is the oldest advertising trade organization in the United States. It has 15 districts and is a unified voice for the advertising agency.

This year, four BSC students competed in the AdFed competition held in Fargo by the AAF-ND chapter which covers all of N.D. and western Minn. A group entry was also submitted for the 2012 graduating class.

Two BSC students won awards in the student competition – Mark Hoechst won a gold award and Student Best of Show for a magazine cover he designed. The unique part of Hoechst’s entry is that he shot and edited the photo, created the background and did the layout for the magazine. On top of that, Hoechst, a nationally-known firearms engraver, also engraved the pistol featured on the cover.

Michelle Flesness took two Gold Awards for her Vintage Guitar magazine spread and for her Love Brew logo. The Vintage Guitar spread was created as a class assignment and was published in the March 2013 issue of Vintage Guitar magazine.

All gold award winners automatically move on to the district competition.

Both students are sophomores and will be graduating in May.

The graduating class of 2012 won a silver award for their Proof Magazine. A publication completely designed and created as a group effort. 2012 was the first year of Proof Magazine, but the 2013 issue is currently under construction.

Graphic Design and Communications graduates were also part of award winning projects at the Fargo Addys. Rob Burke, Matt Frank and Jamie Vetter were honored at the banquet as well.

Congratulations to the award winners and all of the students that entered. The contest reinforced that the GDC students are working hard and producing amazing work.

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