The hard sell

It’s easy to judge a logo – saying it’s great or terrible – but often very difficult to actually do the work and find a solution for a client.

The freshmen were handed a tough list of clients. The idea was to take a nontraditional sport and create a logo to represent it. The project was pushed a little farther to include displacing the logo onto a variety of projects. They did a great job finding creative solutions to the problems.

The sports included cup stacking, squirrel hunting, hog calling, lock picking and hot dog eating.

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