The freshmen students are working with a foot in the analogue world and one in the digital realm. Many are just starting to learn to use the Adobe suite of software.
To help foster a collaborative environment a group project was created. Groups were given a target audience, a product and an intent to work on. Each group had to create a product and marketing method for the product. The freshmen created some great pieces.
The image below shows the pitch for “expensive bread aimed at computer geeks.” The final product was “8-Bit self toasting bread.”