Business cards are some of the most common brand identity elements designers are asked to create. So what if your brand is a fairly notable individual? First year students in the Typography class recently completed an assignment where they had to imagine and design a business card for an actual or fictitious character. After conducting some research as to who their character was they had to make design choices that reflected the era in which they lived. They were to consider typographic styles and details that would help the finished card appear as legitimate as possible. Typography is often a hit or miss proposition but with some historical context the choices can become more obvious.