Type is a powerful design element, one that greatly influences the mood and emotion of any creation. When era-specific typefaces and styles are used in a design the perceived age of that design changes accordingly.
First year students in BSC’s Graphic Design and Communication’s Typography class recently demonstrated how, just by changing a typeface, a modern television program can be transported back to an earlier time.
Click on the image above to load some examples of vernacular TV titles.
Business cards are some of the most common brand identity elements designers are asked to create. So what if your brand is a fairly notable individual? First year students in the Typography class recently completed an assignment where they had to imagine and design a business card for an actual or fictitious character. After conducting some research as to who their character was they had to make design choices that reflected the era in which they lived. They were to consider typographic styles and details that would help the finished card appear as legitimate as possible. Typography is often a hit or miss proposition but with some historical context the choices can become more obvious.
Some notable business card designs from a handful of students. (Clockwise from left to right: Annette Pickard, Lindsay Swaidner, Hannah Schafer, Preston Murschel, Ashley Rudnick and Kelsey Nicholson.)