GDC Club Enjoys Fargo Trip

Club members enjoyed a recent trip to Fargo where they experienced an afternoon of touring and accolades. Before the afternoon kicked off, the group enjoyed fantastic wood-fired pizza at Blackbird in Downtown Fargo. They also dropped in on GDC Alum Rob Burke’s business Yarn before heading to Spotlight Media.

Hungry members enjoy conversation as they patiently await their lunch at Blackbird Woodfire on Fargo’s Broadway Avenue.
Club Members watch Spotlight Media’s demo reel in the comfy confines of the seventh floor studio.

That evening the club members attended the gala AAF-ND Awards Show at the Avalon where Kylie Susag walked away with a Gold Addy for her Batter Life Campaign. The GDC Class of 2019 took home a Silver Addy for their totally awesome, 80s-inspired PROOF Magazine. Ty Betts also managed to pull down $75 in prize money for winning two rounds of heads-or-tails.

Club Members looking all fancy at the AAF-ND Awards Show.
Pictured (from left to right): Alyssa Simpron, Nathan Livedalen, Ty Betts (Vice President), Brady Braun, Carlee Gifford, Haylee Jones (President), Kylie Susag (Secretary), Marcus Taken Alive, and Jacob Schwarz (Treasurer).
Kylie Susag’s Ad Campaign, Batter Life, won a Gold Addy at the AAF-ND Awards Show.
The Class of 2019’s edition of PROOF Magazine took a Silver Addy. Ty Betts walked away with a first and second place victory (and some prizes) for his dominance in heads-or-tails.

Design on Display

On a recent trip to the Heritage Center, the sophomore Graphic Design and Communications class had the unique opportunity to learn from Genia Hesser, Curator of Exhibits with the ND State Historical Society. Hesser gave students an in-depth tour of the most recent exhibit in the Governor’s Gallery, The Horse in North Dakota. The class learned of the many challenges that faced the curators, preparators and designers as they brought the exhibit to life. Hesser stressed the importance of generating content that is descriptive but also very efficient – so that every word written is necessary to tell the story. In turn, the design, or form, of the exhibit must visually reinforce the content. Hesser’s wealth of knowledge will prove useful to the students as they begin the process of creating two new display cases for the program area this semester.

Where it started

A few hundred students have worked on creating display case designs in the Graphic Design and Communications Department at BSC. The project came around in an interesting way, partially out of frustration.

The display cases outside the classrooms sat empty for awhile – long enough that other faculty in the building started asking if the GDC faculty had a plan for them. We didn’t like them being empty either, but at the same time we recognized filling the cases would be a big undertaking.

The first design was a collaboration between all three instructors – Sean, Tom and Jason. The goal was to display student work and advertise the program. The first design looked good, although it was a little flat. The first design was completed in September 2010.

The display started feeling stagnant in about a year. There were a lot of ideas considered, we wanted students to be involved in the project, but we weren’t sure how. The second version of the display case came in January of 2013.

Each students was given a space in the display. The spaces started with a 24-inch-square piece of foam core and the freedom to design whatever they wanted that would represent them as a student. That was a great start, but it still felt like we wanted the students involved more.

In the fall of 2013 we changed the curriculum to include display case design, creating more elaborate designs each year. The goals today are to teach production skills, collaboration, design on a larger scale, working with dimension and dealing with a budget while designing.

 

ADDYS Recognize Excellence in Student Work

BSC GDC Students Win Share of Awards

The North Dakota chapter of the American Advertising Federation, AAFND or AdFed, recently held its annual awards show – the Addys – in Fargo. BSC Graphic Design and Communications students competed in the juried competition against other students of two and four year institutions represented in the district.

This year, seven BSC sophomore students won nine awards for their outstanding demonstrations in design and photography. MiKayla Pfaff won a Gold Addy for a digital illustration of a gold pocket watch. Josh Schaefbauer won a gold for his studio photography piece entitled ‘Let’s Drink’. Parker Bachmeier won two Silver Addys for his personal stationery design and a poster design for the BSC Theatrical Production of ‘The Foreigner’. Brandon Veen won a Silver Addy for his poster design for the BSC Theatrical Production of ‘How I Learned to Drive’. Aaron Bechtle won a Silver Addy for his studio photograph entitled ‘Coffee Delight’. Jessica Edinger won two silvers for her studio photographs entitled ‘Spice Your Life’ and ‘Drink’. Larree Janssen won a Silver Addy for her photography ‘Dragonfly’.

All Gold Addy Award winners are automatically forwarded for judging at the District 8 Addy Competition that will take place in Green Bay, WI on March 23.

The GDC graduating class of 2017 won a Gold Addy for the sixth edition of PROOF Magazine, an all student designed and produced publication. Since 2012, PROOF magazine has collected three Addy Awards. The seventh edition of PROOF is currently in production.

Several Graphic Design and Communications graduates were also part of award-winning projects this year. Rob Burke, Jamie Vetter, Caleb Hauff, Nathan Long and Jade Neumann were among the alumni honored with Addys as well. Neumann, a 2017 graduate, was awarded two Silver Addys. One for the ‘Shortcuts’ Poster Design and the other for ‘Create’, an illustration. Long, a 2016 graduate now attending Moorhead State University, shared in a Gold Addy for a web site design for ‘The Fargo Project’. This entry also received the only ‘Best of Digital’ Student Award. Burke, 2009 graduate and owner of Yarn Media, received 3 Gold Addys and 1 Silver for his cinematography and editing work. Vetter, also a 2009 graduate, netted four Addys – a Silver with co-creator of the Shortcuts Poster, Jade Neumann, and three Addys as part of his work with Agency Mabu. Hauff, 2014 graduate and co-founder of Threefold, shared in over ten awards – four Gold Addys, five Silver Addys and the only Best of Show given this year.

Congratulations to all award winners and all of the students that entered. Because the Addy is universally recognized by the creative industry as a signature achievement, receiving one is great validation for the professional and creative work produced by our GDC students.

MiKayla Pfaff’s digital illustration of a gold pocket watch received a Gold Addy.

Josh Schaefbauer’s Moscow Mule in ‘Let’s Drink’ captured a Gold Addy.

Parker Bachmeier’s personal stationery package received a Silver Addy.

Bachmeier also received a Silver Addy for his poster for ‘The Foreigner’.

Brandon Veen received a Silver Addy for his ‘How I Learned to Drive’ play poster.

A Silver Addy was awarded to Aaron Bechtle for his ‘Coffee Delight’ photo.

Jessica Edinger won a Silver Addy for her ‘Spice Your Life’ photo.

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Larree Janssen’s up-close-and-personal photo of this dragonfly won a Silver Addy.

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Nathan Long (2016 graduate), won a Gold and Best of Student, Digital for his collaboration on ‘The Fargo Project’ web site.

The Silver Addy Award-winning Shortcuts poster was a joint effort between Jamie Vetter (2009 graduate) and Jade Neumann (2017 graduate).

Jade Neumann’s illustrated ‘Create’ design won a Silver Addy.