The freshman Graphic Design and Communications students have a couple weeks under the belt. They have learned to navigate around campus and some basic Mac usage, but they are a quiet group. To help break the ice between students, the instructors divided the students into six groups and had each group design a product based on a target demographic and product type. What makes the exercise interesting is that they pulled the demographic and product type from a pool of many.
The products, descriptions and groups didn’t match, but that increased the creativity. Examples were “An expensive self-help book for teenage boys” and “Imported pain reliever for entrepreneurs.”
The exercise got students talking, drawing. laughing and creating interesting stuff.