Building the group

The freshman Graphic Design and Communications students have a couple weeks under the belt. They have learned to navigate around campus and some basic Mac usage, but they are a quiet group. To help break the ice between students, the instructors divided the students into six groups and had each group design a product based on a target demographic and product type. What makes the exercise interesting is that they pulled the demographic and product type from a pool of many.

The products, descriptions and groups didn’t match, but that increased the creativity. Examples were “An expensive self-help book for teenage boys” and “Imported pain reliever for entrepreneurs.”

The exercise got students talking, drawing. laughing and creating interesting stuff.

Bismarck State College Freshman Kennon Kirwan describes the idea that his group put together during a Friday activity.

Bismarck State College Freshman Kennon Kirwan describes the idea that his group put together during a Friday activity.

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