Building logos: a group project

Collaboration is a great way to generate ideas, but can cause problems when it comes time to implement those ideas. When the big ideas are done and details come into play, group work can slow things to a near halt.

This class exercise involved students working in groups to create logos based on three things – a product, a target audience, and some sort of descriptive term. The photos are labeled with terms each team was given. All of the conceptual and design work had to fit into a one hour time block.

A "must have", expensive cheese aimed at families.

A “must have”, expensive cheese aimed at families.

Vitamin aimed at the "jet-set" crowd.

Vitamin aimed at the “jet-set” crowd.

A controversial energy drink marketed to physicians.

A controversial energy drink marketed to physicians.

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