Building logos: a group project

Collaboration is a great way to generate ideas, but can cause problems when it comes time to implement those ideas. When the big ideas are done and details come into play, group work can slow things to a near halt.

This class exercise involved students working in groups to create logos based on three things – a product, a target audience, and some sort of descriptive term. The photos are labeled with terms each team was given. All of the conceptual and design work had to fit into a one hour time block.

A "must have", expensive cheese aimed at families.

A “must have”, expensive cheese aimed at families.

Vitamin aimed at the "jet-set" crowd.

Vitamin aimed at the “jet-set” crowd.

A controversial energy drink marketed to physicians.

A controversial energy drink marketed to physicians.

Typing a photo

This image began life as a color photo, now the image is mostly made of type.

This image began life as a color photo, now the image is mostly made of type.

The young witch was a great photo before the transformation, but became a completely new piece when converted to type.

The young witch was a great photo before the transformation, but became a completely new piece when converted to type.

Applying layer masks, creating basic brushes and working with tonal range can be mundane topics – but they don’t have to be.

Bismarck State College Graphic Design and Communications students incorporated all of the techniques into type portraits – photos created primarily with type in Photoshop.

The process is time and step intensive, but the students stuck with the process and many had created very interesting pieces.

It’s about the process, not the product

Blueprint-effect was generated with an action created by the instructor and students. It can be repeated quickly and accurately with only a couple clicks.

Blueprint-effect was generated with an action created by the instructor and students. It can be repeated quickly and accurately with only a couple clicks.

Much of the fall semester imaging classes focus on working with a particular effect, trying to achieve a specific look.

Today the discussion was about Photoshop Actions, tiny scripts that allow automation of tasks from simple to fairly complex. Nearly any operation can be automated and stopping points can be inserted to allow human interaction. Graphic Design and Communications students started with simple actions and worked up to more complex pieces.

Many designers use actions to automate tasks like converting photos to black and white or creating thumbnails for photo galleries. Another suggestion is to automate complex processes to speed them up and reduce the chances of error.

Autumn Artistry

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Freshmen Graphic Design and Communications students were asked to create an original fall-inspired limited-color illustration in vector format. For several weeks the students have been learning about the finer points of working with Adobe Illustrator to transform traditional hand-drawn creations like these into a digital medium. As many students have found, drawing using vectors is a transition that takes time  – a factor that the deadline-driven graphic designer must learn to minimize while maintaining quality and concept.

Another map to a place that doesn’t exist

A gradient map adds a different feel to a black and white image.

A gradient map adds a different feel to a black and white image.

This time the map is a gradient map – allowing Photoshop to remap an image using colors of your choice.

The technique is simple, but sometimes overlooked. The method can harness the power and emotion of a black and white image, but utilize a color to help convey the message.

Graphic Design and Communications students learned the technique today, something that took minutes to learn, but has infinite applications. As we head into the next semester and photography takes the lead over daily Photoshop instruction, we’ll begin putting methods like this one to work.

Mapping the t-shirt

John Lennon - displaced

John Lennon – displaced

Blood displaced all over this shirt - it pairs with a Halloween poster design.

Blood displaced all over this shirt – it pairs with a Halloween poster design.

Several incarnations of Photoshop ago there was a lot of excitement about displacement mapping. Using a black and white image to create a map over which an image could be “bent” to create a more realistic look. It was interesting, but seemed very complex. In that era, computers moved a little slower and sometimes a lack of patience won out over computing time.

Fast forward 10 years and the displace function of Photoshop, while not forgotten, has lost a little of its star power. It’s still a great tool to mimic a graphic overlaying a textured surface.

Graphic Design and Communications students tried displacement mapping with great results. Some images work better with a map than others, but the process helped students learn the steps involved and open their minds to the uses of the technique.

The buck stops here

Prints from a recent trip to Buckstop Junction

Prints from a recent trip to Buckstop Junction

Buckstop Junction, just east of Bismarck, is a photo student’s dream. It’s full of historic buildings with tons of texture and character. Mike LaLonde took advantage of the historic village by having his students meet their to shoot photos for an assignment.

The black and white prints were created using traditional printing techniques, then mounted and are now displayed outside the Graphic Design and Communications Department. LaLonde’s class is an elective focusing on traditional film photography and is open to all students, not just GDC students.

Guest blog – the power of the creative brief

I have discovered one question that holds the key to my creative bliss. Answering this question (with confidence) has turned the most skeptical of clients into starry-eyed believers.

Why?

As designers, we have to know why we do what we do.

“Why did you use PMS 872 instead of Reflex Blue?”

“Why is the logo so small?”

“Why didn’t you center the text?”

Why is the question that ties us, as designers, to our clients. They hire us for our skill, but in the end, they have to relate to what we create (sorry for the rhyme). We are not creating art. We are creating a solution to a client’s problem. Without an answer to a “why?” question, we have essentially excused ourselves as the creative professional. At that point, the client’s opinion is as good as ours and we have lost control of our idea.

The best way, I’ve found, to prepare for the inevitable, “why?” is research. Founded research, more than a quick Google search. I start with a creative brief, a set number of questions to help me (and the client) understand: who their audience is, who their competition is, what type of tone they are after and any other excluding factors.

Treat your creative brief as a security blanket. Use it to check the validity of your ideas during the concepting stage. Use it to focus your designs when you’re in the thick of creating. Then, when you are presetting your concept to the client, use it to defend against any “why?” moments.

CLIENT: “Why did you use orange, I don’t like orange.”

KICK-ASS DESIGNER-X: “Well, according to the creative brief, you said you wanted to portray ________ and ________. Through my research, I found that orange was the best way to achieve that.”

Boom!

There has to be courage in creativity, not just in the aesthetics, but in the logic. No one knows you have a great idea unless you can explain, why?

(Jon Eslinger is a 2001 graduate of the Graphic Design and Communications Program (then known as Commercial Art). He currently works in Lansing Michigan as Art Director for Traction. Check them out on the web at www.projecttraction.com. Jon is listed on our Alumni Page – check it out here.)

Jon Eslinger Vision Creative Lansing, Michigan 42.733678,-84.543710 www.visioncreative.com

Jon Eslinger

Have Ideas?

In order to assist in the process of educating prospective students about the BSC Graphic Design and Communications program, a new promotional spot was created. Using the premise that all great design starts with an idea, the video spot features a number of famous quotes on the topic creatively interwoven with images of design work done by 2009 program graduates. The 90 second video premiered today to a select audience of curious students during Bismarck State College’s Explore BSC event.

Free brushes – a gift from the students

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The Graphic Design and Communications students created interesting Photoshop brushes as part of an assignment. After checking with the students, many allowed their brushes to be assembled into a package for free download from this site.

Not all of the submitted brushes are represented, because of the number of brushes submitted, the file grew too large to offer for download. The group available has been cut by about two-thirds to create a more manageable file.

Click here to download the brushes

To install the brushes in Photoshop:

1. Download the brushes and decompress them.

2. In the brushes palette, click the fly-out menu and go to Load Brushes.

3. Locate the GDESBRUSHES2.abr file and click Load.

4. Start using your new brushes compliments of the Graphic Design and Communications students at Bismarck State College.