Taking the show on the road

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It’s been a very busy week for the Graphic Design and Communications faculty and students at BSC. Monday morning students set up the Spring Show, Tuesday morning the GDC faculty talked with a great class from McIntosh, S.D. Wednesday was a little more normal, but Thursday was great – the show was disassembled in the morning and we were visited by a class of online design students taught by Kristy Horner. We wrapped up the day with screen printing at the Student Union, which is seen in Michelle Kraft’s photo below. The week wrapped up with mock job interviews for the sophomore students. Thanks a bunch to all of the volunteers and BSC staff that helped make this busy week a whole lot of fun.

Pouring out enthusiasm

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Wet Plate photographers are a rare breed – it takes a long time to perfect the technical parts of wet plate photography, let alone the artistic components. Shane Balkoswitsch has  perfected both, but still has the enthusiasm of a person who just made his first plate. He treats every project as though it is the most important piece he has ever created and that attitude helps him create spectacular work.

Balkowitsch spent a couple hours sharing his enthusiasm with the BSC Graphic Design and Communications students today. He talked about both the differences and similarities to shooting photos in the modern world. He showed the process from pouring a plate to composing a photo and finally developing it to a solid image.

Thank you Shane – nobody beats your skill, talent and enthusiasm.

Photo credit: Lindsey Willnow, BSC GDC sophomore.

Tell me a story in three photos or more

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Photos can tell us so much – emotion, time, location and more. Sometimes it’s very hard to convey something specific, even a couple words with a photo. In this case, the goal was to illustrate a specific saying using a few photos and a lot of Photoshop work. The sophomore Graphic Design and Communications students did a great job, can you guess the sayings?

Students Rewarded for Tobacco Free Campaign Design

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The Graphic Design and Communications Program will occasionally receive requests from the community to do graphic design work as either pro bono or as limited budget freelance work. One such opportunity was presented to all students in the program as an optional project to pursue if interested.

The Bismarck Burleigh Public Health (BBPH) Tobacco Prevention and Control Department and Tobacco Free North Dakota (TFND) were looking to engage college students in tobacco prevention efforts with designs for a poster and social media banner. Students were to use Big Tobacco’s court-mandated corrective statements as themes for posters, social media banners, as well as in Off the Wall Advertising throughout Bismarck. Four second-year Graphic Design and Communications students, Alexis Glass, Josh Schaefbauer, Witney Nielsen and Isaiah Lindsay submitted finished concepts for the project.

Poster design submitted by Alexis Glass

Poster design submitted by Josh Schaefbauer

Winning social media design by Witney Nielsen

Winning poster design by Isaiah Lindsay.

University of Mary Health Pro students judged poster submissions and selected the winner. Lindsay’s winning poster will be displayed at United Tribes Technical College (UTTC), U of Mary, and BSC during Kick Butts Day. You’ll also see it among Off the Wall’s Indoor Advertisements in local Bismarck restaurants through April and May.

Heather Austin of Tobacco Free ND and Jordyn Schaefbauer of Bismarck Burleigh County Health present checks to winners Witney Nielsen and Isaiah Lindsay.

Making a Statement

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Graphic design is one of the few professions that places a high premium on the appearance of professional documents used to land jobs in the creative field. On occasion I’ll hear others outside our industry criticize the way our design students challenge the mold of the traditional, templated resume.

‘That type is way too small. You should use 12 point text.’

‘You don’t need that much color.’

‘What’s with the logo?’

‘Everything should be in one column.’

What they fail to understand is that the design of the resume, cover letter and stationery present the designer with an immediate opportunity to demonstrate to a prospective employer their mastery of typography, layout design and visual identity. In my experience there is really no better way to evaluate how well a candidate can do such tasks than for them to show it.

True, the content, spelling and grammatical perfection of these documents is equally important – and don’t forget the adage: it’s not always what you know but who you know – but if you hire a candidate to do design that visually demonstrates poor graphic design skill …well, you asked for it.

Graphic Design and Communications Sophomores at BSC spend a great deal of time honing their personal brand identities to match who they are creatively and professionally. They learn about how to assemble an impressive stationery system, build a resume and write cover letters so that they can apply for creative jobs with confidence. Combined with an impressive portfolio, the ultimate goal of the class, designers stand a much better chance of being hired to do what they’ve so clearly demonstrated they can do and happen to do very well. Design.

Where it started

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A few hundred students have worked on creating display case designs in the Graphic Design and Communications Department at BSC. The project came around in an interesting way, partially out of frustration.

The display cases outside the classrooms sat empty for awhile – long enough that other faculty in the building started asking if the GDC faculty had a plan for them. We didn’t like them being empty either, but at the same time we recognized filling the cases would be a big undertaking.

The first design was a collaboration between all three instructors – Sean, Tom and Jason. The goal was to display student work and advertise the program. The first design looked good, although it was a little flat. The first design was completed in September 2010.

The display started feeling stagnant in about a year. There were a lot of ideas considered, we wanted students to be involved in the project, but we weren’t sure how. The second version of the display case came in January of 2013.

Each students was given a space in the display. The spaces started with a 24-inch-square piece of foam core and the freedom to design whatever they wanted that would represent them as a student. That was a great start, but it still felt like we wanted the students involved more.

In the fall of 2013 we changed the curriculum to include display case design, creating more elaborate designs each year. The goals today are to teach production skills, collaboration, design on a larger scale, working with dimension and dealing with a budget while designing.

 

ADDYS Recognize Excellence in Student Work

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BSC GDC Students Win Share of Awards

The North Dakota chapter of the American Advertising Federation, AAFND or AdFed, recently held its annual awards show – the Addys – in Fargo. BSC Graphic Design and Communications students competed in the juried competition against other students of two and four year institutions represented in the district.

This year, seven BSC sophomore students won nine awards for their outstanding demonstrations in design and photography. MiKayla Pfaff won a Gold Addy for a digital illustration of a gold pocket watch. Josh Schaefbauer won a gold for his studio photography piece entitled ‘Let’s Drink’. Parker Bachmeier won two Silver Addys for his personal stationery design and a poster design for the BSC Theatrical Production of ‘The Foreigner’. Brandon Veen won a Silver Addy for his poster design for the BSC Theatrical Production of ‘How I Learned to Drive’. Aaron Bechtle won a Silver Addy for his studio photograph entitled ‘Coffee Delight’. Jessica Edinger won two silvers for her studio photographs entitled ‘Spice Your Life’ and ‘Drink’. Larree Janssen won a Silver Addy for her photography ‘Dragonfly’.

All Gold Addy Award winners are automatically forwarded for judging at the District 8 Addy Competition that will take place in Green Bay, WI on March 23.

The GDC graduating class of 2017 won a Gold Addy for the sixth edition of PROOF Magazine, an all student designed and produced publication. Since 2012, PROOF magazine has collected three Addy Awards. The seventh edition of PROOF is currently in production.

Several Graphic Design and Communications graduates were also part of award-winning projects this year. Rob Burke, Jamie Vetter, Caleb Hauff, Nathan Long and Jade Neumann were among the alumni honored with Addys as well. Neumann, a 2017 graduate, was awarded two Silver Addys. One for the ‘Shortcuts’ Poster Design and the other for ‘Create’, an illustration. Long, a 2016 graduate now attending Moorhead State University, shared in a Gold Addy for a web site design for ‘The Fargo Project’. This entry also received the only ‘Best of Digital’ Student Award. Burke, 2009 graduate and owner of Yarn Media, received 3 Gold Addys and 1 Silver for his cinematography and editing work. Vetter, also a 2009 graduate, netted four Addys – a Silver with co-creator of the Shortcuts Poster, Jade Neumann, and three Addys as part of his work with Agency Mabu. Hauff, 2014 graduate and co-founder of Threefold, shared in over ten awards – four Gold Addys, five Silver Addys and the only Best of Show given this year.

Congratulations to all award winners and all of the students that entered. Because the Addy is universally recognized by the creative industry as a signature achievement, receiving one is great validation for the professional and creative work produced by our GDC students.

MiKayla Pfaff’s digital illustration of a gold pocket watch received a Gold Addy.

Josh Schaefbauer’s Moscow Mule in ‘Let’s Drink’ captured a Gold Addy.

Parker Bachmeier’s personal stationery package received a Silver Addy.

Bachmeier also received a Silver Addy for his poster for ‘The Foreigner’.

Brandon Veen received a Silver Addy for his ‘How I Learned to Drive’ play poster.

A Silver Addy was awarded to Aaron Bechtle for his ‘Coffee Delight’ photo.

Jessica Edinger won a Silver Addy for her ‘Spice Your Life’ photo.

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Larree Janssen’s up-close-and-personal photo of this dragonfly won a Silver Addy.

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Nathan Long (2016 graduate), won a Gold and Best of Student, Digital for his collaboration on ‘The Fargo Project’ web site.

The Silver Addy Award-winning Shortcuts poster was a joint effort between Jamie Vetter (2009 graduate) and Jade Neumann (2017 graduate).

Jade Neumann’s illustrated ‘Create’ design won a Silver Addy.

One button made my life Photoshop world better

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I don’t know how I missed this shortcut for so many years, but it has made my photo editing workflow a little smoother.

I really like the tools in the camera raw editor for photo toning and color work, but I don’t like the way that it handles cloning and the lack of layers. The drawback with the raw editor for me has been that after I click the Open Image button at the bottom of the screen, my raw editing tools are gone.

There is a way to go back and forth between the raw editor and Photoshop seamlessly. With the raw file open in the raw editor, hold down the Shift key, the Open Image button will change to Open Object. The raw image is opened in Photoshop, but it is a Smart Object, you can modify the image in Photoshop and double clicking it will allow changes to made in the raw editor again. You can go back and forth between the Photoshop and the raw editor as often as necessary.

Unfortunately, if you do your raw editing in Lightroom, I don’t believe there is a way to work back and forth.

On display

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Second-year students spend their first semester Fridays working on display case design. The project does double duty by working as a teaching tool and making our hallway more attractive.

The students are divided into two groups with each choosing a topic related to graphic design in some way. One group chose to cover the principles of design – the basic foundational rules that design is based on and the other group wanted to explain the screen printing process.

Both cases turned out great and do a wonderful job showcasing the things we teach in the Graphic Design and Communications program.